TEATRO.IT
Teatro.it è la piattaforma leader in Italia che permette di conoscere tutti gli spettacoli in scena nei più importanti Teatri italiani. Eccellenza editoriale di settore, garantisce da anni con autorevolezza le più importanti notizie nel panorama teatrale e artistico nazionale.
GIUFFRÈ FRANCIS LEFEBVRE - Digital ADS
For one of Italy's largest professional publishers, we developed a multi-channel digital ADV strategy and a conversion rate optimisation plan for the shop.giuffre.it ecommerce, optimising the channel mix, reducing the Cart Abandonment Rate and increasing sales.
TOTALENERGIES
The French corporation approached us to communicate its transition from an oil company to a multi-energy company: we designed a harmonised identity for the digital communication and reorganised the content of the website and social media both visually and in terms of tone of voice targeting B2B, B2C, B2G audiences.
GIUFFRÈ FRANCIS LEFEBVRE - UX/UI
A UX project for one of the leading professional publishers: starting with User Personas and Flow, we realised and developed IXD and UI and worked out a graphical refresh in line with the new accessibility directives to centralise all 11 thematic portals in one platform, guaranteeing a shared user experience.
BRUNEAU
Con sede a Villebon-sur-Yvette, in Francia, Bruneau è un distributore online di forniture per ufficio. L'obiettivo principale del cliente verteva sulla necessità di costruire un progetto di rebranding teso a rafforzare la riconoscibilità e la notorietà in Italia del nuovo marchio. Un team dedicato ha elaborato una strategia che mirasse a coinvolgere l'audience su tutte le fasi del funnel.
EPO srl
EPO Srl è specializzata nella produzione di estratti vegetali di alta qualità per i settori alimentare, farmaceutico, veterinario e cosmetico. Scopri come abbiamo aiutato EPO ad espandersi a livello internazionale, creando contenuti autorevoli e di valore per aumentare l'awareness e la generazione di lead.
ELF
ELF, lo storico marchio francese di lubrificanti, ha fatto il suo ritorno in grande stile sul mercato italiano grazie a una campagna di rilancio dedicata. La campagna "Be Your(s)elf" è stata al centro di questo successo, coinvolgendo il pubblico con un storytelling appassionante attraverso video, social media, e contenuti su Spotify.
EXCLUSIVE SERVICES BOSCH
Scopri come abbiamo aiutato la trasformazione di Exclusive Services Bosch, la rete d'eccellenza nell'assistenza tecnica dei marchi Bosch, Siemens, Neff e Gaggenau. In questo progetto abbiamo consolidato 30 siti indipendenti in una piattaforma unificata, aumentando la notorietà del marchio, semplificando la ricerca dei centri di assistenza tramite Geotag e GeoSeo.
ECOLAMP
Ecolamp, consorzio leader nel riciclo dei RAEE su scala nazionale, aveva bisogno di aumentare la notorietà, consolidare la reputazione e coinvolgere il proprio pubblico. Il team di MazzMedia ha creato una strategia digitale completa, compresa la creazione di un nuovo sito web, la gestione dei social media, campagne pubblicitarie online e radio.
IMPARA CON SOFIA
Il progetto SOFIA, promosso dalla Fondazione Leone, è dedicato alla prevenzione del soffocamento infantile. Fondazione Leone aveva il bisogno di dotare il progetto di una Visual Identity, determinare il Tone of Voice e scegliere i canali più indicati. La strategia ha coinvolto l'uso dei social media, la creazione del personaggio SOFIA, e il design di un nuovo sito dai colori accattivanti.
CISOM
We were asked to develop a recognisable and engaging visual identity and tone of voice for the social profiles of Corpo Italiano di Soccorso dell’Ordine di Malta, in order to communicate the foundation's values and strengthen the relationship with the internal and external community.
Wakame - Eat Happy
One customer, two brands, two product types and two different target buyers: for the leading sushi retail company we developed a recognisable storytelling in line with Vision and Mission to consolidate brand positioning and maximise click-through and drive-to-store.
Karcher
Develop a digital advertising strategy and plan, to be deployed along the entire customer "journey" and activate single spot campaigns to support the launch of new products, aimed both at a consumer audience (BTC) and at companies and professionals (BTB).
Clinica Baviera
Develop an integrated social media marketing strategy across the entire customer journey to enhance brand awareness and reputation in the marketplace through quality content aligned with the target audience.
Office Depot
The client required our support to develop a multichannel strategy and a digital transition plan, with the aim of strengthening brand awareness, engagement rate and multiplying business opportunities to drive new visitors to the stores.
IPERCERAMICA
The largest Italian retail chain selling floorings, wall coverings, parquets, and bathroom furnishing requested the support of MazzMedia to redesign its social strategy, define specific objectives and KPI, elaborate custom-made editorial plans for every social channel and moderate their community.
WORKYFORCE
Workyforce is a startup created by a team of recruiting gurus. We offered strategic consulting services as well as technical operational capabilities to manage the transformation from concept to prototype and to deploy a successful "online platform".
LILT - PINK RIBBON
October is the pink month of prevention. On the occasion of this important initiative, the Lega Italiana per la Lotta contro i Tumori asked MazzMedia to support it in the creation of a microsite that would convey all institutional communication and serve as a landing page for the advertising initiatives aimed at promoting this important event.
SPORTOUTDOOR24
SportOutdoor24 is the leading website in Italy for those who love active outdoor life. The Client asked for the design and development of a new Website with a particular focus on user experience from mobile. More important asked MazzMedia support to develop of a long-term editorial plan, with a key focus on SEO components and monetization tactics.
Cooperativa Italiana Catering
The Italian Catering Cooperative had a very dated institutional website, difficult to update, with an ineffective content structure.
The client required MazzMedia support to completely redesign the user experience, redefining usability, corporate image and content structure.
Baija Paris
For the launch of the brand on the Italian market, the client required the design and development of a new website, with e-commerce functions, capable of capturing the elegance and attention to detail of this sought after and niche French brand.
Viking
MazzMedia collaborated with Viking, a leading brand in the sale of online office products, to develop a social media strategy in line with the general marketing plan. To this end, after a significant graphic restyling of the channels, an editorial strategy was developed to be applied to the various social channels and a blog on office life. In addition to the operational management of the pages and related community management, several social advertising campaigns were launched to support the channels.
TipiTipi
Tipitipi.it is a marketplace specialized in services related to renovation and interior design. MazzMedia has accompanied the startup in all the initial steps of the business, managing the most delicate phases of the process: from an embryonic idea to a real platform to put potential clients in contact with professionals. The agency also developed a social strategy to accompany the brand's general marketing plan.
Panasonic
Building the social community to enhance the visibility of the brand, products, and services and to increase brand awareness. Secondly, monitor users’ sentiment on social channels and intervene with moderation activities to optimize social reputation.
Il Sole 24 Ore
Il Sole 24 Ore needed to provide its editorial staff with a digital publishing platform, fully integrated with the existing editorial systems, which allowed journalists and editors to self-create and publish flipping eBook on their website ilsole24ore.com
Exton
The client needed the design of a new graphic concept for the paper edition of the magazine "Inside". The client also required a partner for printing and direct mailing the magazine as well as a cross-channel solution to convey the contents of the magazine through digital channels.
Alice For Children
Defining a new brand identity and developing a new website, strongly mobile-oriented, to convey the mission and programs of the non-profit organization with synthesis and clarity. Defining a digital marketing plan to support the launch of the new website, aimed at attracting new visitors and increasing both the absolute number of donors and the total fundraising.
Euronics Dimo
Qualified website traffic increase, specifically to the digital flyer, improvement of flyer engagement and the usability, conversions from digital flyer to the physical stores (drive-to-store) together with new leads are the needs and objectives expressed by the client.
MediaWorld
The client requested a digital publishing solution to convey the printed flyer online. The proposed solution had to reflect the client's visual identity and integrate different functions aimed at encouraging user engagement.
Lilt
LILTMilano had a very old institutional website, and a second e-commerce website, also dated, to collect the online donation.
The client requested the support of MazzMedia to unify the two websites of the organization, completely redesigning the user experience and refining the information architecture and the content plan.
Maxi Zoo
The client requested MazzMedia support to define a multi-channel strategy and a digital transition plan, aiming at increasing brand awareness, engagement rate and business opportunities by exploiting the full potential of digital channels to drive visitors to physical stores.