The Corpo Italiano di Soccorso dell'Ordine di Malta - CISOM is a Melitense Law Foundation with civil protection, social, health care, humanitarian and cooperation purposes, instrumental to the Sovereign Order of Malta.
The Corps works to bring assistance and first aid to people in need also in cooperation with the Department of Civil Defense.
The Client was looking for a strong recognizable identity to communicate its value system. It felt the need to strengthen the relationship with the internal and external community with an engaging and compelling narrative of its reality, laying the foundation for a bond supported by mutual trust.
Enhance the awareness and reputation of CISOM through quality content that conveys the foundation's identity.
Create collective consciousness on issues touched by the foundation. Users become spokespeople for CISOM's actions.
Stimulate donations from individuals and institutions through content that e.g., shows the positive effects of CISOM.
Attracting potential volunteers or possible employees of the foundation.
To meet the Client's needs, the team developed a strategy to engage the audience and attract new followers.
Defining a coordinated visual identity through recognizable content
Identifying the best performing social formats to engage users
Community management and moderation of social conversations
Design and development of biweekly editorial plans with useful and interesting content capable of conveying brand identity and stimulating user curiosity
Definition and ongoing optimization of an ADV strategy to support the editorial plan to reach profiled users, boost brand awareness and increase donations
Monitoring and reporting
The creation of a community goes through the conception of a recognizable visual identity, with clean but effective design, designed by the MazzMedia team to meet the Client's needs.
The digital marketing strategy designed by MazzMedia follows 3 different objectives, each of which addresses a specific need of the Client.
The Social Advertising plan designed for the client has mainly 3 objectives: to increase brand awareness, reputation and fanbase; to push conversions so as to build an active community in support of the activities carried out by the Client; and to generate leads to increase the operational team through the recruitment of new volunteers.
The promotion of posts within the editorial plan is accompanied by in-dark campaigns dedicated to specific initiatives.
A specific target audience has been studied and identified for each objective.
