Twins International is a private, non-political and non-denominational Italian non-profit organization that operates in Africa. Since 2007 he has been developing Alice for Children projects in Kenya, especially for the most disadvantaged and vulnerable children. A total of about 2500 orphaned children are supported, to guarantee adequate nutrition, access to school education and medical care.
Defining a new brand identity and developing a new website, strongly mobile-oriented, to convey the mission and programs of the non-profit organization with synthesis and clarity.
Defining a digital marketing plan to support the launch of the new website, aimed at attracting new visitors and increasing both the absolute number of donors and the total fund-raising.
Qualified and transparent information, simplified interaction, improvement of the content offered and increase of the engagement were the main objectives identified with the Client.
After a careful UX analysis and the prototyping of the new user interface, a professional illustrator has hand drawn all the required assets, such as icons, images, graphics components, etc.
The result is a new, very particular website, fully customized in terms of visual identity, obviously responsive, which offers a smooth and clear navigation path to discover relevant information and contents.
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A new sets of illustrations and icons were hand drawn by an artist to guarantee the visual uniqueness required by the customer.
In line with the needs expressed by the customer, WordPress CMS has been chosen as a technological platform, to guarantee at the same time speed of development, flexibility and ease in content maintenance and update.
A completely personalized theme was developed, based on the client's needs and requests.
An e-commerce section was developed through the integration
and customization of the WooCommerce plugin.
Great attention was reserved to the mobile interface and usability. Entire website sections have been completely re-designed to ensure maximum usability for mobile users.
The client has been recommended to adopt open-source technologies widely distributed on the market, in order to guarantee ease of support and maintenance of the project delivered.
Loading speed and SEO optimization, user interface and UX tailor-made in order to offer a unique and engaging user experience.
