TotalEnergies

Social Media Strategy Social Media Management Social Media Advertising video & motion graphic
Total Energies
TotalEnergies is a multi-energy company that offers energy products and services - petroleum products, lubricants, special fluids and solvents, biofuels, charging stations and related services for electric vehicles, and gas for road and maritime transport - to a variety of players: B2B, B2C, B2G.

NEEDS

NEEDS
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Communicating the transition from oil company to multi-energy company
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Reorganising content in a clear and systematic way by increasing the focus on sustainable solutions
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Giving a unique and recognisable character to digital communication (social + site) from both a visual and editorial point of view

OBJECTIVES

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POSITIONING

Consolidate brand positioning
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AWARENESS & REPUTATION

Strengthen Brand Awareness and Reputation with Quality Content
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ENGAGEMENT

Stimulate conversation with the community through interesting content
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LEAD

Generate new leads profiling users by age, interests and geographic area

STRATEGY

Building a coordinated and recognisable identity through content consistent with the Brand guidelines
Identification and implementation of the most engaging social formats to achieve the chosen KPIs
Design, development and management of monthly editorial plans to convey brand identity and stimulate user interest
Community management and moderation of social conversations in cooperation with the company
Definition and optimisation of an ADV strategy to support editorial plans and ad hoc campaigns to reach genuinely interested users
Monitoring and reporting

THE CHANNELS

A specific strategy and editorial plan was developed for each of the social channels.

Facebook

Through the use of illustration, the focus of the brand communication on Facebook was shifted to the energy transition, in the variety of energy sources and colours. Users are engaged with multiple formats (product posts, videos, gallery tips, quizzes, etc.).
Facebook Facebook

Instagram

Stories, Carousels, Reels: the communication on Instagram relies on interactivity to engage younger users on the topics of energy transition, sustainable mobility and motorsport.
Instagram Instagram

Twitter

The Twitter channel was used to convey the company's voice, giving greater coverage to TotalEnergies' corporate initiatives, events and achievements in its transformation journey.
Twitter

Social Ads

The MazzMedia team offered consulting, strategic and operational support to implement social adv campaigns to support the editorial plan, as well as extra-editorial campaigns to achieve targeted goals (fanbase growth, brand awareness, leads).
Social Ads