Social Media Marketing

  • Social Strategy
  • Social Management
  • Social Advertising
  • Influencer Engagement

Social strategy

Social listening

Social listening

Mazzmedia helps you listen to social conversations relevant to your brand, products, services, competitors and industry. Through conversations audits, influencer research and social media monitoring, we help you identify actions to be taken to achieve results and how to measure and manage the impact that social media is having on your organization.

Social audit & planning

Social audit & planning

Mazzmedia’s experts in social and digital marketing can analyze the market to identify the best platforms to meet your goals and build the road map to your social media success aligning your audience, objectives, strategies and tactics in order to allow you to achieve concrete and measurable results.

Social strategy & execution

Social strategy & execution

We can develop an overall strategy for your social properties, delivering customized training, recruiting ad hoc profiles for your social media roles, designing listening programs and publishing plans, advising you on crisis management and providing guidelines on the monitoring and analysis of social analytics.

SOCIAL MEDIA MANAGEMENT

We believe that social media management requires a strong multidisciplinary effort. This is why we put in place a cross disciplinary team able to help companies implement a professionally holistic and well-rounded community management approach.

Once a solid social strategy is defined, Mazzmedia’s community managers immerse themselves in the brand’s channels to engage customers and prospects through the following services:

1. Editorial planning and content strategy
Marketing strategists, copywriters and content managers in MazzMedia work togheter to develop editorial strategy and branded contents related to the target audience’s passion points.
2. Art Direction
To encourage the sharing of your content, Mazzmedia believes design and visual creativity play a major role, because they create deeper emotional relationships, facilitate the sharing of your message and facilitate the understanding of your business in a way content alone never will.
3. Moderation of the community and customer support
Mazzmedia’s community managers become ambassadors of your brand in the social space, through listening and the direct engagement of your social community members. Mazzmedia can moderate your channels, ensuring rapid response times and targeted responses 1VS 1, we can take care of the customer care and manage the escalation process facing any social crisis.
4. Monitoring and reporting
Mazzmedia has a unique philosophy in terms of reporting: every business is unique and as such we believe that all the reports should reflect that uniqueness. For this reason Mazzmedia designs and develops completely custom reporting formats, in compliance with business objectives and agreed metrics.

SOCIAL MEDIA ADVERTISING

A social media campaign allows you to reach your audience and influencers in a very targeted way. Mazzmedia’s campaign specialists plan, develop and implement social media advertising campaigns that reach your target customers.
LinkedIn LinkedIn
Instagram Instagram
Pinterest Pinterest
YouTube YouTube
TikTok TikTok
Spotify Spotify

Full service su misura

Mazzmedia designs captivating ads to reach and grow your target audience, increase fan engagement, and expand your business with increased website traffic, new customer leads, and webstore product sales. Our analysts track and quantify the results of each campaign, allowing us to learn from current efforts and apply what we’ve learned to future interactions.
Pianificazione strategica

Pianificazione strategica

Copywriting e design

Copywriting e design

Gestione e ottimizzazione

Gestione e ottimizzazione

Analisi e reporting

Analisi e reporting

Discover social advertising
INFLUENCER ENGAGEMENT

INFLUENCER ENGAGEMENT

Positive reviews - if genuine - from customers and key influencers within your sector are one of the most powerful marketing tools a brand can have.

Successful engagement and collaboration with influencers requires a personalized approach, with a genuine and deep understanding of both the individual and their community.

Mazzmedia is skilled in identifying key influencers in your industry and engage them to attract new audience for your product and services.

FIND OUT HOW WE CAN HELP YOU

Projects

Explore our latest projects
TOTALENERGIES

The French corporation approached us to communicate its transition from an oil company to a multi-energy company: we designed a harmonised identity fo...

EPO srl

EPO Srl è specializzata nella produzione di estratti vegetali di alta qualità per i settori alimentare, farmaceutico, veterinario e cosmetico. Scopr...

ELF

ELF, lo storico marchio francese di lubrificanti, ha fatto il suo ritorno in grande stile sul mercato italiano grazie a una campagna di rilancio dedic...

ECOLAMP

Ecolamp, consorzio leader nel riciclo dei RAEE su scala nazionale, aveva bisogno di aumentare la notorietà, consolidare la reputazione e coinvolgere ...

IMPARA CON SOFIA

Il progetto SOFIA, promosso dalla Fondazione Leone, è dedicato alla prevenzione del soffocamento infantile. Fondazione Leone aveva il bisogno di dota...

CISOM

We were asked to develop a recognisable and engaging visual identity and tone of voice for the social profiles of Corpo Italiano di Soccorso dell’Or...

Wakame - Eat Happy

One customer, two brands, two product types and two different target buyers: for the leading sushi retail company we developed a recognisable storytel...

Clinica Baviera

Develop an integrated social media marketing strategy across the entire customer journey to enhance brand awareness and reputation in the marketplace ...

Office Depot

The client required our support to develop a multichannel strategy and a digital transition plan, with the aim of strengthening brand awareness, engag...

IPERCERAMICA

The largest Italian retail chain selling floorings, wall coverings, parquets, and bathroom furnishing requested the support of MazzMedia to redesign i...

WORKYFORCE

Workyforce is a startup created by a team of recruiting gurus. We offered strategic consulting services as well as technical operational capabilities ...

Viking

MazzMedia collaborated with Viking, a leading brand in the sale of online office products, to develop a social media strategy in line with the general...

TipiTipi

Tipitipi.it is a marketplace specialized in services related to renovation and interior design. MazzMedia has accompanied the startup in all the initi...

Panasonic

Building the social community to enhance the visibility of the brand, products, and services and to increase brand awareness. Secondly, monitor usersâ...

Maxi Zoo

The client requested MazzMedia support to define a multi-channel strategy and a digital transition plan, aiming at increasing brand awareness, engage...

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