SOFIA is a project sponsored by the Leone Foundation aimed at the prevention of infant choking and the most common pediatric risks, through knowledge of good practices of safe food cutting and disobstruction maneuvers.
www.imparaconsofia.it is the official portal of the project, which aims to inform parents and caregivers about these issues through gamification.
As a new institution, Leone Foundation needed to equip itself with a Visual Identity, determine the Tone of Voice, and choose the most appropriate channels to fulfill its mission: to communicate to its target audience, achieve its set goals of spreading awareness about the risks of child suffocation, increasing knowledge about prevention and intervention methods, and attracting the interest of potential supporters and project partners.
VISUAL IDENTITY
Development of a recognizable visual identity
TONE OF VOICE
Selection of a tone of voice in line with the target audience
MEDIA MIX
Definition of communication channels
To raise awareness of Leone Foundation and the SOFIA project and to consolidate its perceived reliability and credibility with respect to the issue of child suffocation prevention
Drive traffic to www.imparaconsofia.it, specifically to the blog and the "Experience" section
Fostering the involvement of the target audience by establishing a lasting relationship with them that facilitates the spread of the message to their social network
Acquire contacts of potential partners, supporters, stakeholders
Creation of the character of SOFIA (an acronym for Accidental Infant Airway Obstruction in italian)
Put online the Learn with Sofia through which to convey valuable content on pediatric airway obstruction risk prevention and intervention techniques
Opening and editorial management of social channels Facebook, Instagram and Youtube through which to expand the dissemination of content in theme with the mission of Leone Foundation
Community management and moderation of social conversations.
ADV strategy to support editorial plans and possible execution of ad hoc campaigns to reach truly interested users
The Sofia logo uses the soft shapes typical of pop communication and comic strips, in a style typical of children's language..
The use of pastel colors and the graphic detail reminiscent of the uvula make the intent of the design immediately understandable.
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The website showcases Sofia's colorful and vibrant style while maintaining clear navigation through the entire page. The use of a modular layout supported by pastel colors creates a visually appealing experience. To reinforce the pop element of the brand menus and resources are highlighted by a thick black line, similar to a text balloon.
In the first 3 months of social activity, we achieved the following results:
375000
7500
205000
